At some businesses, philanthropic decisions are made by one
or a small group of individuals at the top.
Here at Patriot Subaru, our associates at all levels play a role in determining where dollars go, often in direct support of causes where they are personally involved.
We call it "Associate Directed Giving". Each associate who has been with Patriot for over a year can request a charity/non-profit be the recipient of financial support. The amount of money that is provided to a charity or non-profit is tied to the level of involvement of our associates. We're not just picking a few, in fact Patriot strives to see 100% of its associates earning dollars for their causes. Those who are involved in leadership roles, such as a board member, can see high levels of donations.
Check out this video by Automotive News "Best Practices Report", interviewing Adam Arens.
We are often approached by organizations that would like us
to sponsor an event, and in return receive various forms of advertising
recognition. We respect that, and yes, we have been involved with many
good events over the years. However, it is not the advertising return
that drives our decision at all. We have charitable dollars and marketing
dollars, and we do not believe in mixing the two. We want to be a part of your
organization, not just another name on a list of donors. We hope that our
associates either already are engaged with supporting your cause through
volunteering, or can be moving forward.
Between our two stores - Saco, ME and North Attleboro, MA, Patriot will donate over $250,000 in 2015.
But it's not just the money - it's the personal involvement that makes the biggest difference. Writing a check is relatively easy. We have a great team of associates who come to work every day, and we show our support by helping them with the things they are passionate about.