The Subaru Stellar Care Award is something special, not only for the dealers who earn the coveted award, but for the customers. That's because Subaru dealers know that when you put the customers first, they'll put the dealership first. Ultimately it is a win-win-win scenario, with the Subaru customers having a great ownership experience, the Subaru dealer earning repeat business, and the Subaru brand gaining recognition and value.

So earning the award is not a simple task. To receive the award, the dealer must attain a defined list of performance measures by year's end. The list is long and expectations are high. They are under continual review and consistency counts. 

A thumbnail review of the criteria include:
  • Facility - exceeding standards for cleanliness and comfort for guests.    
  • Sales Operations - from meet and greet to test drive to delivery, the experience has to be exceptional. 
  • Service Operations - Repair equipment and diagnostics state-of-the-art.   
  • Training - Up to date, current, and complete.   
  • Finance Department - Specialists in the field, educated to handle all needs.  

Each area is covered in great detail, set to the highest standards of excellence. Patriot Subaru in Saco, Maine has earned an unprecedented 10 consecutive Subaru Stellar Care Awards.  What's more, that's 10 for the 10 years that this Maine Subaru dealer has been in business.  That is one of the best, if not the best, in Subaru dealer history.

For a detailed pdf of how the Stellar Care Award is determined for a Subaru dealer, click here.

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